For product teams at consumer brands
Understand why your products work and which levers make them better.
ProductLens analyzes thousands of customer reviews and quantifies purchase and frustration drivers, expectation gaps and hidden usage patterns, so you can improve product, positioning and innovation in a targeted way.
Get your product analyzed for free
What ProductLens finds
You see the noise. ProductLens shows the signal.
From thousands of reviews, ProductLens filters what really matters: emerging problems, growing wishes and new product opportunities, early enough to act.
A new problem, caught before it grows.
A few new complaints, easy to miss.
A problem that wasn't there before is building up. ProductLens catches it early, before it drags down the rating.
Act while it's still a few voices, not once the stars drop.
A wish that more and more customers are voicing.
Scattered wishes, hard to grasp day to day.
More and more customers want a sugar-free variant, demand has tripled.
Own the wish before competitors serve it.
A usage pattern that turns into a product idea.
Thousands of single comments, but no clear overall picture.
Customers deliberately use the product on their beard and temples.
The pattern gives the impulse for a new product variant, application or positioning.
And the competition? It shows whether a problem affects the whole category, only your product or whether others already solve it better.
How it works
Plug. Analyze. Decide.
From thousands of reviews to a quantified picture, from source to decision.
Live today
Marketplace reviews
Amazon, Otto, MediaMarkt and more
CSV & API
Own data and documents
Coming soon
Customer support
Tickets and CRM data
Social & forums
Organic discussions from communities
Surveys & NPS
Customer surveys and product tests
Structures every review: topic, sentiment, drivers.
„Which problem affects the most of our customers?“
6% of buyers report cut injuries
Despite top ratings for sensitive skin, cause: incorrect attachment use, not a product defect. An onboarding guide could eliminate the issue.
One tool. Every angle.
Structured insights, whatever you ask.
From a free-form question to Pia to a comparative dashboard, ProductLens delivers the answer in the format your team needs.
Success StoryFrom Reviews to New Products
Through ProductLens, Dr. Wolff discovered an unexpected usage pattern: Customers were primarily using the Alpecin Grey-Attack Shampoo on their temples and beard. What was previously hidden in thousands of individual comments suddenly became a clear insight. The result: a new, specially developed product with precise brush application, exactly for this use case. This is how feedback becomes innovation.
Built with leading companies
Frequently Asked Questions
Everything you need to know about ProductLens
Ready for a personal demo?
In 30 minutes, we'll show you live how ProductLens turns real customer feedback into revenue-relevant insights.