ProductLens
AI Insight Layer

Customer Insights. Automated.

ProductLens transforms thousands of customer reviews from various platforms into structured insights that help product, marketing, and research teams make better decisions faster.

See ProductLens in action

Explore the platform that turns reviews into actionable insights.

Electric Shaver · Same product gets top marks from sensitive skin users while being criticized for cuts (6%) and skin reactions (4.3%). Root cause: wrong attachment use – not a product flaw. Quick win: Onboarding guides and packaging instructions.
ProductLens Property Analysis – Attributes like usage, effect, and tolerability in detail
ProductLens Competitive Analysis – Positioning at a glance
ProductLens AI Assistant Pia – Automatic problem analysis with visualization
Dr. Wolff Group Logo
Alpecin Logo
Plantur 39 Logo
Linola Logo
Karex Logo

From Raw Data to Decisions

Three steps to actionable insights

1

Collect Data

ProductLens automatically aggregates customer reviews from all relevant e-commerce platforms – Amazon, DM, Media Markt Saturn, Otto & more.

2

AI Analyzes

Our AI structures every single review: attributes, sentiment, trends, and competitive comparisons – automatically and in real time.

3

Take Action

Teams receive prioritized recommendations, competitive comparisons, and concrete levers – directly actionable for product marketing and development.

Success Story

From Reviews to New Products

Through ProductLens, Dr. Wolff discovered an unexpected usage pattern: Customers were primarily using the Alpecin Grey-Attack Shampoo on their temples and beard. What was previously hidden in thousands of individual comments suddenly became a clear insight. The result: a new, specially developed product with precise brush application – exactly for this use case. This is how feedback becomes innovation.

Frequently Asked Questions

Everything you need to know about ProductLens

Ready for revenue-relevant insights?

Structured insights from real customer feedback. Continuous. Comparable. Actionable.

Prefer to write first?